Bill Shufelt, founder of Athletic Brewing, leads the charge as the visionary behind America's largest non-alcoholic beer brand. He shares the remarkable growth of Athletic, touching on the cultural shift towards healthier drinking options. Shufelt discusses his transition from finance to entrepreneurship and how his personal journey influences the non-alcoholic revolution. He highlights the appeal of authenticity in branding and the changing perceptions of sobriety, all while connecting with the true fans of his innovative brews.

Bill Shufelt, founder of Athletic Brewing Company, revolutionizes the non-alcoholic beer market. He reveals the initial skepticism he faced from brewers, retailers, and consumers. Bill shares his personal journey to sobriety and how it inspired him to create better options in the NA beer space. Through innovative marketing strategies like sampling at athletic events, he turned resistance into success. Now valued at $800 million, he reflects on the booming demand and their partnership with Arsenal soccer team, positioning Athletic as a leader in the industry.

Exploring the rise of non-alcoholic beer, Bill Shufelt's journey to create a quality non-alcoholic beverage, marketing strategies for selling non-alcoholic beer, success with Whole Foods, and the growing market for non-alcoholic beverages.

Bill Shufelt, CEO of Athletic Brewing, shares the journey from hedge fund trader to leading non-alcoholic craft beer producer. Topics include unscalable brand strategies, celebrity partnerships, market challenges, personal sacrifices, innovative brewing processes, and cultural differences in the non-alcoholic beer industry.

Join in as Bill Shufelt shares how he revolutionized the perception of non-alcoholic beer in America. Discover the challenges of leaving stability for a dream, the impact of non-scalable ideas, and the power of personal connections in entrepreneurship.

Bill Shufelt, founder of Athletic Brewing, discusses the rise of non-alcoholic beer, highlighting a shift in consumer preferences towards healthier options. He shares the brand's rapid growth since 2017, emphasizing innovation, quality, and community engagement. The conversation explores the realities of entrepreneurship, including investment challenges and balancing passion with business needs. Shufelt also touches on the brand's unique brewing processes and how feedback drives loyalty in the booming non-alcoholic market.

Republican Senator Tim Scott discusses the 2024 Presidential race and GOP's strategy. CNBC's Emily Wilkins covers debates within the Democratic Party. Hurricane Beryl aftermath in Texas. Bill Shufelt talks about the rise of non-alcoholic beer culture.

Bill Shufelt, Founder and CEO of Athletic Brewing, talks about creating the non-alcoholic beer market in the US, struggles with investors, designing cool cans, and explosive growth in 2019. The discussion includes health benefits, starting the company, meeting the perfect co-founder, and using TikTok for product launches.

Dr. Krista Austin and Bill Shufelt delve into how alcohol impacts athletic performance, discussing various types of drinks, recovery strategies, and the benefits of non-alcoholic beer for athletes. They explore athletes' perspectives on alcohol consumption, optimizing recovery through proper nutrition, and the intersection of athleticism and alcohol choices, emphasizing informed decision-making for training success.