The Best One Yet THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO
26 snips
Aug 19, 2024 
Bill Shufelt, founder of Athletic Brewing, leads the charge as the visionary behind America's largest non-alcoholic beer brand. He shares the remarkable growth of Athletic, touching on the cultural shift towards healthier drinking options. Shufelt discusses his transition from finance to entrepreneurship and how his personal journey influences the non-alcoholic revolution. He highlights the appeal of authenticity in branding and the changing perceptions of sobriety, all while connecting with the true fans of his innovative brews.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 3min
The Rise of Non-Alcoholic Beer: A Cultural Shift
02:44 • 3min
Cheers Without Alcohol: The Non-Alcoholic Revolution
05:22 • 7min
From Finance to Fermentation: A Journey in Entrepreneurship
12:52 • 14min
Embracing the Non-Alcoholic Lifestyle: Connecting with True Fans
27:10 • 4min
Navigating the Non-Alcoholic Beverage Boom
31:25 • 16min
Unlocking High Performance
47:31 • 6min
Celebrating Achievements and Beer History
53:46 • 5min