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THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO
Aug 19, 2024
Bill Shufelt, founder of Athletic Brewing, leads the charge as the visionary behind America's largest non-alcoholic beer brand. He shares the remarkable growth of Athletic, touching on the cultural shift towards healthier drinking options. Shufelt discusses his transition from finance to entrepreneurship and how his personal journey influences the non-alcoholic revolution. He highlights the appeal of authenticity in branding and the changing perceptions of sobriety, all while connecting with the true fans of his innovative brews.
52:19
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Quick takeaways
- Athletic Brewing's rapid growth to an $800 million valuation illustrates the increasing consumer demand for quality non-alcoholic beverage options.
- Bill Schufelt's entrepreneurial journey from Wall Street to brewing emphasizes resilience and adaptability in the face of numerous investor rejections.
Deep dives
The Rise of Athletic Brewing
Athletic Brewing has emerged as a leader in the non-alcoholic beer market, recently achieving $800 million in valuation and acquiring a brewery to double production capacity. The company’s co-founder, Bill Schufelt, transitioned from a Wall Street career into the craft brewing industry, driven by a desire for healthier drinking options. Athletic Brewing aims to create beverages that fit modern lifestyles, recognizing that many people are seeking quality non-alcoholic alternatives without sacrificing the social aspects of drinking. Schufelt's story illustrates an inspirational entrepreneurial journey fueled by passion and a growing market demand.
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