Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we’re on vacation. Because Athletic founder Bill Shufelt isn’t just the “the Knight of Non-Alcohol Beer,” he’s also got a fantastic founding story…
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