Journey to the Sunnyside How Bill Shufelt Built a Non-Alcoholic Movement with Athletic Brewing pt. 1
Jan 2, 2025
In this engaging chat, Bill Shufelt, Co-founder and CEO of Athletic Brewing Company, shares his inspiring journey from a stable career to creating a movement around non-alcoholic beer. He discusses the initial challenges he faced while carving out a niche in the beverage industry and the innovative strategies that helped reshape perceptions of non-alcoholic options. Bill emphasizes the importance of community support and his mission to normalize moderation, making social drinking healthier and more enjoyable for everyone.
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Bill's Journey to Athletic Brewing
- Bill Shufelt's journey to starting Athletic Brewing began with a personal decision to live healthier by quitting alcohol.
- This led to a realization about the lack of good non-alcoholic beer options, ultimately inspiring him to create Athletic Brewing.
Alcohol's Impact on Personal Growth
- Bill realized alcohol was hindering his personal growth in various areas.
- This realization sparked his journey to create a better non-alcoholic beer option for social settings.
Wife's Encouragement
- Bill's wife encouraged him to solve the problem of poor non-alcoholic beer options.
- This encouragement led to two years of research and business planning, culminating in the launch of Athletic Brewing.
