Today, we’re kicking off part one of a two-part series with Bill Shufelt, the co-founder and CEO of Athletic Brewing Company. Bill’s story is nothing short of inspiring—a personal decision to live a healthier life led to creating a company that’s completely redefining non-alcoholic beer. In this episode, we’ll dive into Bill’s journey, how it sparked the idea for Athletic Brewing (https://athleticbrewing.com), and what it took to turn a garage brewing operation into the #1 non-alcoholic beer brand in the U.S. This is where it all began—let’s get into it.

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ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol moderation app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.

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