Bill McGowan

In this engaging conversation, Bill McGowan, a communication expert and author of Speak Memorably, shares insights on captivating audiences and enhancing clarity. He discusses the power of storytelling over statistics, emphasizing the importance of strong openings and closings. McGowan advises on pacing to reduce filler words and suggests using memorable language techniques like metaphors and creative labels. He highlights that a light touch of humor builds trust, making your communication more effective and impactful.