Beyond the To-Do List - Productivity for Work and Life Bill McGowan on How to Speak Memorably and Communicate with Clarity & Confidence
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Aug 10, 2025 In this engaging conversation, Bill McGowan, a communication expert and author of Speak Memorably, shares insights on captivating audiences and enhancing clarity. He discusses the power of storytelling over statistics, emphasizing the importance of strong openings and closings. McGowan advises on pacing to reduce filler words and suggests using memorable language techniques like metaphors and creative labels. He highlights that a light touch of humor builds trust, making your communication more effective and impactful.
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Speak With The Energy Of A Performance
- Treat public speaking as a performance and adjust delivery for the medium.
- Aim slightly 'over the top' on video because it reads as natural on screen.
Coppola's 'Three Best Things' Formula
- Use Coppola's method: open with your second-best, place third mid, finish with your best.
- Apply this to presentations to strengthen openings and closings.
Design The Beginning And The Ending
- Lead with your strongest early point and close with your best to boost recall.
- Weave the opening story through the talk and return to it at the end.
