Basha Rubin

Basha Rubin, co-founder and CEO of Priori Legal, shares her entrepreneurial journey in building a legal marketplace that connects corporate clients with vetted attorneys. She discusses the evolution from serving small businesses to enterprise clients and the ups and downs of raising $25 million in venture capital. Basha emphasizes the integration of AI in legal tech and its impact on team dynamics, while also reflecting on remote work culture and the vital balance between business growth and personal freedom. Her insights are invaluable for anyone interested in legal innovation.

Basha Rubin, CEO and co-founder of Priori Legal, discusses her entrepreneurial journey, the use of technology and data in legal services, and challenges faced by women entrepreneurs. Priori connects in-house teams with skilled attorneys using a data-driven process. They explore Priori's new product, Scout, which aims to diversify legal services and address pain points faced by law firms in identifying suitable lawyers.