Pioneers and Pathfinders cover image

Pioneers and Pathfinders

Basha Rubin

Jan 12, 2022
Basha Rubin, CEO and co-founder of Priori Legal, discusses her entrepreneurial journey, the use of technology and data in legal services, and challenges faced by women entrepreneurs. Priori connects in-house teams with skilled attorneys using a data-driven process. They explore Priori's new product, Scout, which aims to diversify legal services and address pain points faced by law firms in identifying suitable lawyers.
30:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Priori Legal uses technology and data to enhance outside counsel hiring decisions in the legal services industry.
  • Priori Scout improves in-house teams' understanding of external counsel relationships by focusing on diversity and providing granular information on attorneys.

Deep dives

Priori Legal: Transforming Legal Services

Basha Rubin, CEO and co-founder of Priori Legal, shares her journey of founding a legal tech company. She explains that Priori uses technology and data to improve outside counsel hiring decisions in the legal services industry. Rubin discusses the challenges faced by women entrepreneurs in fundraising and provides advice to overcome biases. She highlights the success of Yale Law School graduates in entrepreneurship. The podcast also delves into the business model of Priori, featuring its marketplace that connects in-house teams with vetted legal providers. Additionally, the introduction of Priori Scout is discussed, which offers enhanced insights into law firms' diversity and expertise.

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