Lawyers Who Learn #17 Learning Through Building Legal Tech Businesses
Jan 24, 2025
Basha Rubin, co-founder and CEO of Priori Legal, shares her entrepreneurial journey in building a legal marketplace that connects corporate clients with vetted attorneys. She discusses the evolution from serving small businesses to enterprise clients and the ups and downs of raising $25 million in venture capital. Basha emphasizes the integration of AI in legal tech and its impact on team dynamics, while also reflecting on remote work culture and the vital balance between business growth and personal freedom. Her insights are invaluable for anyone interested in legal innovation.
AI Snips
Chapters
Transcript
Episode notes
Specificity over Generality
- Focus on specific client needs and tailor your experience to them.
- Avoid general pitches, show clients why you are the best fit for their exact needs.
Client Research
- Research potential clients before meeting them.
- Understand their company, recent events, and show them that you've done your homework.
Presentation Matters
- Pay attention to your presentation, both in person and online.
- Consider your attire and surroundings to make a positive first impression.