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Lawyers Who Learn

#17 Learning Through Building Legal Tech Businesses

Jan 24, 2025
Basha Rubin, co-founder and CEO of Priori Legal, shares her entrepreneurial journey in building a legal marketplace that connects corporate clients with vetted attorneys. She discusses the evolution from serving small businesses to enterprise clients and the ups and downs of raising $25 million in venture capital. Basha emphasizes the integration of AI in legal tech and its impact on team dynamics, while also reflecting on remote work culture and the vital balance between business growth and personal freedom. Her insights are invaluable for anyone interested in legal innovation.
55:54

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Basha Rubin emphasizes the significance of attorneys presenting specific narratives that align with client needs to build trust and clarity.
  • The podcast discusses how integrating technology and data in legal services transforms traditional practices, enhancing client matching and overall efficiency.

Deep dives

The Evolution of Legal Outsourcing

The conversation highlights the significant changes in the legal outsourcing market since its inception. Basha Rubin and her co-founder recognized early on that traditional big law rates were not sustainable, establishing Priory Legal to help clients connect with the right attorneys at the right prices. The initial vision focused on aiding smaller businesses and individuals, but over time, they adapted to serve larger corporate clients. Today, the emphasis remains on providing a marketplace that streamlines access to legal services, ultimately saving clients both time and money.

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