Balint Orosz, co-founder of Craft Docs, shares insights from creating an award-winning Mac app renowned for its design and personalization. He discusses the importance of mobile-first design and how it spurs innovation. Balint highlights the unique balance between minimalism and emotional user engagement. The role of user feedback in product evolution and the challenges of designing for user-generated content are also key topics. Plus, he reveals how collaboration and rapid iteration are vital for achieving design excellence.

When you pay for software, are you paying for the data storage or the interface? Balint is the founder of Craft, a writing app designed for iPad. He chats with Adam and Mark about design conventions for multimodal input; why import/export is so important; and how to have humility about how your product fits into your customer’s life. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Balint Orosz of Craft Budapest: bridges, parliament building, castle Making computers better Skyscanner Markdown Mac Catalyst retina displays homeostasis multimodal input Craft on data ownership Ulysses I/O TestBundle format best of breed Instagram DSLR cameras, RAW format, Lightroom bidirectional links Excel low floor, high ceiling  iOS share sheet SVG JSON Visual Studio Code Google Photos going paid churn Small Giants Office 365 revenue via Microsoft 2020 annual report bootstrapping