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Craft emphasizes the power of niches, highlighting that solving a smaller problem exceptionally well can be impactful.
Craft offers a blend of online and offline data storage options to empower users with control over their data, allowing for fluid multi-device experiences while respecting user preferences.
Craft positions itself with a sustainable pricing model, focusing on the value of software and continuous improvement, challenging the conventional idea of software being a one-time purchase.
Craft underscores the significance of superior interfaces and user experiences, stating that as software evolves, the user interface and functionality will be primary differentiators in the market.
Embracing a middle ground between expansive growth and adherence to core principles, Craft navigates discussions around potential investment while maintaining alignment with their foundational values.
When you pay for software, are you paying for the data storage or the interface? Balint is the founder of Craft, a writing app designed for iPad. He chats with Adam and Mark about design conventions for multimodal input; why import/export is so important; and how to have humility about how your product fits into your customer’s life.
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