Ashley Latter

Guest Ashley Latter discusses converting new callers into appointments and loyal patients. They emphasize the role of reception team members, building rapport with patients, and verbal skills. They also talk about the importance of proper sales techniques, training in telephone skills for receptionists, and evaluating and improving phone inquiries in dental offices. Additionally, they highlight the importance of asking callers about their reasons for contacting the office and the personalized service that receptionists can provide. Casual conversations about football and weather are included, along with an invitation to support the podcast.

Experienced business trainer/coach Ashley Latter shares insights on discussing fees with confidence and selling dentistry ethically. He talks about his entrepreneurial journey, differences in the UK, and his latest book on practice management evolution.