Ashley Latter - Discuss fees with self-confidence E131

This week we’re joined by Ashely Latter, author and experienced business trainer/coach.

Ashley has delivered over 34,000 hours of business coaching to the dental industry all over the world by coaching and developing their key salespeople and working with teams to develop sales and communication skills.

In this episode, Ashley talks about his early career and how he started working with dentists.

He reflects on his work as an author and in particular, proven techniques to discuss fees with self-confidence and sell dentistry ethically.

He shares key learnings from his entrepreneurial journey, talks about how the UK compares in terms of non-clinical aspects, and tells Chris and Andy more about his most recent book ‘The Practice Manager: Jugglers’ and how he believes the role of a Practice Manager has evolved today.

Topics:

-         Insights to your childhood and upbringing

-         Delivering your programme in 16 countries world-wide

-         Techniques to discuss fees with self-confidence

-         How to sell dentistry ethically?

-         Key learnings from your entrepreneurial journey

-         How does the UK compare?

-         Your most recent book

-         How has the role of a Practice Manager evolved?