DENTOLOGY - The Business of Dentistry
Ashley Latter - Discuss fees with self-confidence E131
Feb 19, 2024
Experienced business trainer/coach Ashley Latter shares insights on discussing fees with confidence and selling dentistry ethically. He talks about his entrepreneurial journey, differences in the UK, and his latest book on practice management evolution.
30:22
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Quick takeaways
- Effective leadership and positive work culture are crucial for dental practice success.
- Dentists should confidently discuss fees and sell dentistry ethically by focusing on the value they provide to patients.
Deep dives
Importance of Effective Leadership and Culture in Dentistry
Creating a positive leadership culture in dental practices is crucial for success. It starts at the top and sets the tone for the entire team. As discussed in the podcast, having strong leadership and a positive work culture can greatly influence practice success. Examples were given of the leadership style of legendary figures like Sir Alex Ferguson, who had an inspiring impact on his team. Dentists must understand the importance of effective leadership in their practice and the impact it has on patient satisfaction and team morale.
