Ashley Kelly

Ashley Kelly, VP of Global Sales Development at Rippling, has a remarkable track record, scaling sales teams at top tech companies. She dives into her unconventional transition from NASCAR to sales and shares why she believes the best Account Executives start as SDRs. Ashley discusses the evolving role of AI in outbound sales and the crucial first sales playbook founders should create. She offers insights on hiring strategies, the critical qualities SDRs must possess, and her biggest hiring lessons learned along the way. Tune in for practical tips on building successful sales teams!

In this episode, Sam Blond interviews Ashley Kelly, VP of Global Sales Development at Rippling, about scaling outbound sales and SDRS. They discuss hiring the right outbound sales team, the SDR interview checklist, and creating an environment for success. The chapter also explores the significance of SDRs and their career progression.

Guests Adam Robinson and Ashley Kelly discuss challenges in outbound sales, evolution of SDR model, importance of creativity, nurturing leads, and timing in sales approaches. They explore personalized outreach, combining inbound-outbound strategies, and the impact of VC pressure on sales tactics.