Ashley Kelly, VP of Global Sales Development at Rippling, discusses topics such as the importance of outbound sales, the impact of AI on SDR roles, strategies for hiring and training SDRs, and the evolution of SDR hiring strategies. She emphasizes traits and skills over experience in interviews and shares insights on managing sales team morale during challenges.

In this episode, Sam Blond interviews Ashley Kelly, VP of Global Sales Development at Rippling, about scaling outbound sales and SDRS. They discuss hiring the right outbound sales team, the SDR interview checklist, and creating an environment for success. The chapter also explores the significance of SDRs and their career progression.

Guests Adam Robinson and Ashley Kelly discuss challenges in outbound sales, evolution of SDR model, importance of creativity, nurturing leads, and timing in sales approaches. They explore personalized outreach, combining inbound-outbound strategies, and the impact of VC pressure on sales tactics.