April MacLean

April MacLean, founder of Wondry, discusses the art of community building and its strategic benefits for businesses. She emphasizes the importance of community ownership and why it matters more than just using platforms. April shares insights into creating purposeful communities that align with business goals and enhance customer retention. The chat highlights critical steps for launching a community, the role of engagement rituals, and the need for a welcoming atmosphere to foster deeper connections among members.

April MacLean, Late Checkout's community designer with a rich history at Sony Music and Lululemon, shares her insights on thriving community-based products. She explores Lomography's evolution into a vibrant user-driven community, emphasizing member contributions. The discussion advances to View from My Window, highlighting the power of passionate user bases. MacLean also addresses the role of Facebook Groups in modern communities and introduces Common House, where community is truly at the product's core, showcasing the importance of authentic connections.