The Predictable Revenue Podcast 354: How to create a community with April MacLean
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Jul 4, 2024 April MacLean, founder of Wondry, discusses the art of community building and its strategic benefits for businesses. She emphasizes the importance of community ownership and why it matters more than just using platforms. April shares insights into creating purposeful communities that align with business goals and enhance customer retention. The chat highlights critical steps for launching a community, the role of engagement rituals, and the need for a welcoming atmosphere to foster deeper connections among members.
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Community Defensibility
- Building a community offers the highest defensibility for your brand.
- Competitors can copy products and business models, but not a thriving community.
Own Your Community Data
- Own your community data by choosing platforms that let you download member information.
- Control is key, so avoid platforms that restrict access to your audience data.
Thinkific's Origin
- Colin Stewart shares Thinkific's origin story: It started as an LSAT prep course built by Greg Smith for his brother.
- This evolved into the platform it is today after connecting with Aaron Ross.