The Startup Ideas Podcast
3 Community-Based Products Doing It Right with April MacLean
Feb 23, 2023
April MacLean, Late Checkout's community designer with a rich history at Sony Music and Lululemon, shares her insights on thriving community-based products. She explores Lomography's evolution into a vibrant user-driven community, emphasizing member contributions. The discussion advances to View from My Window, highlighting the power of passionate user bases. MacLean also addresses the role of Facebook Groups in modern communities and introduces Common House, where community is truly at the product's core, showcasing the importance of authentic connections.
49:36
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Quick takeaways
- Lomography thrives on user creativity and niche products, illustrating the power of community in product success.
- View from My Window fostered global connection through shared everyday glimpses, highlighting the importance of managing community trust.
Deep dives
Community-based Product: Lomography - Creating a Niche
Lomography, a product community rooted in artisan user-generated content photography, emerged from a specific camera quality approach rather than subject focus. Originating in 1982 when General Igor introduced a compact Japanese camera, Lomography grew into a global society centered around user creativity. Despite a low-fi website, Lomography thrives on user-generated content, niche products, events, exhibitions, and competitions, illustrating the power of community in product success.
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