Andy Hoang

Andy Hoang, the founder of Aviron, a company that blends gaming with fitness, shares his remarkable journey. He discusses bootstrapping Aviron using home equity and the significant pivot from B2B to DTC during the pandemic. Hoang reveals how getting into Y Combinator changed the game for him and tackles the challenges of marketing high-ticket fitness equipment without clear attribution. He emphasizes the power of gamification in fitness, innovative advertising strategies, and building a strong community around the brand.

Discover how Aviron blends gaming and fitness through rowing, targeting non-rowers with immersive experiences. Explore post-pandemic demand for at-home fitness solutions and Aviron's growth strategies in a competitive market.