DTC Podcast
Ep 497: Aviron’s $25M Journey: Gamified Fitness & DTC Pivot
Apr 7, 2025
Andy Hoang, the founder of Aviron, a company that blends gaming with fitness, shares his remarkable journey. He discusses bootstrapping Aviron using home equity and the significant pivot from B2B to DTC during the pandemic. Hoang reveals how getting into Y Combinator changed the game for him and tackles the challenges of marketing high-ticket fitness equipment without clear attribution. He emphasizes the power of gamification in fitness, innovative advertising strategies, and building a strong community around the brand.
33:47
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Quick takeaways
- Aviron's pivot from B2B to DTC during COVID highlighted the necessity of adapting to market demands and consumer preferences.
- Successful capital raising for Aviron underscored the importance of persistence and leveraging networks, especially after gaining entry to Y Combinator.
Deep dives
The Importance of Diverse Marketing Channels
Averon leverages multiple marketing channels to connect with customers throughout their buying journey, acknowledging the complexities involved in selling high-priced fitness equipment. Customers typically learn about the product through various platforms, including ads on CTV, Google, and social media, often leading to a long consideration phase. Given the significant investment required, Averon finds that traditional short-term marketing doesn't suffice; consumers need time to research and reflect before making a purchase. Consequently, they utilize diverse methods, from direct mail to influencer partnerships, aiming to engage potential buyers at various touchpoints.
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