Eric Seufert, founder at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, discuss navigating rising digital advertising costs, privacy constraints, and evolving marketing landscapes. They explore strategies for maximizing ad performance with Shopify Audiences, effective customer acquisition, and value creation for merchants. The podcast also delves into the benefits of Shop app and Shop Campaigns on Shopify for small businesses.

Andrius Baranauskas, Product Director for Shop Campaigns at Shopify, leads the conversation on innovative ways to simplify customer acquisition. He shares insights on how Shop Campaigns act as a 'secret weapon' for businesses, driving significant growth through tailored messaging. Nathan Onesian from melin and Nick Daniels from OluKai discuss their success stories, highlighting the power of Shop Cash incentives and the ease of re-engaging lapsed customers. Discover how these tools are reshaping the ecommerce landscape and leading to impressive revenue boosts for top brands.