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5 Irresistible Shopify Features You NEVER Knew About…But Must

11 snips
Dec 13, 2024
Guest
Andrius Baranauskas
Andrius Baranauskas, Head of Product at Shopify, shares the latest updates from the Winter Editions, showcasing exciting features that enhance the merchant experience. He discusses the introduction of automated customer acquisition through 'Shop Campaigns,' which simplifies budget management. The power of the Shop App is highlighted as a vital tool for engaging customers and driving repeat purchases. Insights on optimizing customer lifetime value through targeted marketing strategies provide practical advice for merchants looking to scale their businesses.
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ADVICE

Shop Campaigns: Automated Marketing

  • Use Shopify Shop Campaigns for automated marketing.
  • Set your budget, target return on ad spend, and customer acquisition cost.
INSIGHT

Shop App: Customer Acquisition and Retention

  • Shop Campaigns run by default on the Shop app, reaching a broad buyer base.
  • Repeat buyers make up almost 60% of Shop app orders, demonstrating high retention.
ADVICE

Targeting Lapsed Customers

  • Target lapsed customers on the Shop app with personalized offers.
  • Set different customer acquisition costs for new and lapsed customers based on lifetime value.
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