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5 Irresistible Shopify Features You NEVER Knew About…But Must
Dec 13, 2024
Andrius Baranauskas, Head of Product at Shopify, shares the latest updates from the Winter Editions, showcasing exciting features that enhance the merchant experience. He discusses the introduction of automated customer acquisition through 'Shop Campaigns,' which simplifies budget management. The power of the Shop App is highlighted as a vital tool for engaging customers and driving repeat purchases. Insights on optimizing customer lifetime value through targeted marketing strategies provide practical advice for merchants looking to scale their businesses.
01:05:08
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Quick takeaways
- Shopify's Winter Editions focus on enhancing existing features like the Shop App to improve marketing efficiency and customer engagement.
- The introduction of Shop Campaigns automates marketing efforts, simplifying customer acquisition and retention strategies for merchants at all experience levels.
Deep dives
Enhancing Top of Funnel Advertising
Utilizing connected TV advertising can substantially improve top of funnel marketing strategies without the exorbitant costs typically associated with traditional TV ads. This approach allows businesses to engage their target audience through display retargeting effectively, demonstrating a cohesive strategy to convert viewers into customers. For instance, Ad Critter offers tools that simplify audience creation, allowing users to upload files in various formats for accurate customer targeting. By facilitating this streamlined connection, businesses can enhance their sales conversions as they remind potential customers of their products after initial engagement.
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