Andrew Friedman

Andrew Friedman, an ex-bar owner of Liberty in Seattle and the mastermind behind Industry Spirits, shares his transformative journey in the drinks industry. He emphasizes the vital role of community and education in bartending. The conversation dives into the intricacies of building a bartender-owned brand in a competitive marketplace, detailing effective marketing strategies and the balance between legacy and growth. With anecdotes from his career, Andrew provides aspiring brand creators with valuable insights on thoughtful planning and sustainable growth.

Join renowned bartender Andrew Friedman, former owner of Seattle's Liberty and founder of Industry Spirits, as he delves into the vibrant cocktail culture of Seattle. He discusses the crucial balance between exceptional customer service and creative bartending. Andrew shares his insights on the evolution of the industry, focusing on talent retention and the nuances of transitioning from bartender to brand ambassador. Dive into the transformative role of neighborhood bars and the importance of community in shaping unforgettable bar experiences.