The MAFFEO DRINKS Podcast 086 | Andrew Friedman | Community Education in Bartending | Industry Spirits, Seattle WA
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Dec 15, 2024 Andrew Friedman, an ex-bar owner of Liberty in Seattle and the mastermind behind Industry Spirits, shares his transformative journey in the drinks industry. He emphasizes the vital role of community and education in bartending. The conversation dives into the intricacies of building a bartender-owned brand in a competitive marketplace, detailing effective marketing strategies and the balance between legacy and growth. With anecdotes from his career, Andrew provides aspiring brand creators with valuable insights on thoughtful planning and sustainable growth.
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Training Focus
- Train bartenders on more than just brand promotion.
- Focus on product knowledge, industry history, and production methods.
Portland Bartender Presentation
- A young brand representative presented to Portland bartenders, focusing on basic brand information.
- The bartenders, interested in deeper knowledge, dismissed her presentation.
Well Market Opportunity
- Andrew Friedman transitioned from bar owner to brand owner to empower his community.
- He prioritized the well market, seeing an underserved high-volume opportunity.