Anastassia Laskey
Consultant. She and Ahmad Munawar discuss trends, problems that clients are struggling with, and solutions they're developing.
Best podcasts with Anastassia Laskey
Ranked by the Snipd community
24 snips
Mar 17, 2025 • 22min
Why your value proposition is failing
In this engaging discussion, consultant Anastassia Laskey shares her insights on the shifting landscape of consulting. She reveals why many are failing with 'soft' value propositions and emphasizes the need for 'hard' propositions that align with measurable outcomes. Topics include the importance of targeting specific organizations, the challenges of cold outreach, and the detrimental impact of AI on generic services. Anastassia also humorously addresses the need to understand audience awareness to effectively engage potential clients.
Aug 19, 2025 • 51min
How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey
Anastassia Laskey, Founder of Ground Control Research, specializes in guiding B2B SaaS startups in defining their ideal customer profiles (ICPs). She delves into the pitfalls of relying on assumptions over data, leading to wasted marketing budgets. Anastassia shares a step-by-step method for refining ICPs using AI, which cuts down validation time significantly. Listeners will also learn about low-cost experiments to validate their strategies and actionable advice on customer interviews, ensuring better targeting and higher conversion rates.
