Growth Vertical How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey
Aug 19, 2025
Anastassia Laskey, Founder of Ground Control Research, specializes in guiding B2B SaaS startups in defining their ideal customer profiles (ICPs). She delves into the pitfalls of relying on assumptions over data, leading to wasted marketing budgets. Anastassia shares a step-by-step method for refining ICPs using AI, which cuts down validation time significantly. Listeners will also learn about low-cost experiments to validate their strategies and actionable advice on customer interviews, ensuring better targeting and higher conversion rates.
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Assumption-Based ICPs Waste Budget
- Many B2B SaaS startups waste resources by building ICPs from assumptions instead of data.
- Precise ICPs reduce wasted marketing spend and improve campaign performance.
Speed Without Precision Backfires
- Moving fast without precise ICPs causes teams to test the wrong things and get flat results.
- Deep validation of who buys and why is essential before spending heavily on campaigns.
Define ICP, Persona, And Deal Path
- Define three precise things: company-level ICP, buyer persona, and the deal path.
- Map who you talk to at each stage so marketing and sales say the right thing at the right time.