We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans.
In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather than data, which is why so many struggle to convert leads into revenue. Anastassia shares her proven methodology for building, testing, and fixing ICPs using AI-powered research that cuts validation time from weeks to days.
Tune in to discover how to stop targeting incorrect prospects and start building ICPs that drive more conversions for your software startup. 🎧
Connect with Anastassia:
Website: https://ana.bio/
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I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com
