Why your value proposition is failing

Are you struggling to land new consulting clients in today's crowded market? I see it happening everywhere - what used to work even a year ago is falling flat today. In this eye-opening episode with Anastassia Laskey, we dive into why "soft" value propositions are failing consultants who previously thrived. The competition is fiercer than ever, your prospects have less budget to spend, and AI is eating away at generic service offerings. But there's hope - we reveal exactly how to craft "hard" value propositions that speak directly to your client's metrics, create irresistible offers, and win deals even without strong prior relationships.

Show Notes:

• Why consultants who made 7-figures last year are suddenly struggling to get clients (and the uncomfortable truth about riding economic waves)

• The critical difference between "soft" and "hard" value propositions and why the market no longer tolerates vague offerings

• How to craft a value proposition that targets specific organizations, buyers, and tangible business metrics

• Why selling to cold prospects requires a fundamentally different approach than selling to your warm network

• The dangerous disconnect between problem-aware vs. solution-aware audiences and how to avoid creating doubt in your prospects' minds

• Why AI is eliminating the market for "soft" consulting services and how to position yourself beyond what AI can deliver