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Alex Cooper

Co-Founder and CEO of AdCrate, a performance creative agency for 8 and 9 figure DTC brands. Known for forward-thinking ideas in AI-driven marketing.

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Apr 25, 2025 • 54min

The Exact AI Creative Tools Alex Cooper Uses Daily (And What They Can't Do)

Alex Cooper, Co-Founder and CEO of AdCrate, shares insights on AI's transformative role in advertising for DTC brands. They dive into the balance between AI-driven creativity and authentic human storytelling, stressing the importance of preserving personal connections in ads. Profits can be maximized through tools like IntelliGems, which enhance strategic testing. Cooper also discusses the challenges of integrating AI within creative teams and emphasizes the need for innovative solutions that elevate marketing effectiveness while maintaining original content.