The Andrew Faris Podcast The Exact AI Creative Tools Alex Cooper Uses Daily (And What They Can't Do)
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Apr 25, 2025 Alex Cooper, Co-Founder and CEO of AdCrate, shares insights on AI's transformative role in advertising for DTC brands. They dive into the balance between AI-driven creativity and authentic human storytelling, stressing the importance of preserving personal connections in ads. Profits can be maximized through tools like IntelliGems, which enhance strategic testing. Cooper also discusses the challenges of integrating AI within creative teams and emphasizes the need for innovative solutions that elevate marketing effectiveness while maintaining original content.
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AI Forward Yet Skeptical
- Alex Cooper combines aggressive AI adoption with skepticism about AI's ability to fully replace authentic human creativity.
- He sees value in AI for volume and testing, but believes genuine, imperfect human ads will still win.
Use AI for Exploring Messages
- Use AI primarily to explore and test large volumes of ad messages quickly and cheaply.
- After finding winning messages, expand them using higher-quality creators and formats human-driven content.
Volume Testing Scales Brands
- A brand thrived by focusing purely on volume of creative testing, scaling from $10M to $50M.
- Despite average ad quality, their volume of tests accelerated learning and growth significantly.