D2C Diaries Reinventing Creative Strategy with AI: Alex Cooper
Aug 7, 2025
In this engaging discussion, Alex Cooper, who runs the performance creative agency Ad Crate, dives deep into the fusion of AI and creative strategy. He reveals how AI is reshaping advertising, making performance-first storytelling crucial. Topics include the evolving role of creative strategists by 2025, the need for agencies to develop internal IP, and the potential of video ads. Alex emphasizes that 'briefing' will be key in the near future and discusses how agencies must adapt to stay competitive in a rapidly changing landscape.
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Hoard Top-Performing Ads
- Collect top-performing ads across industries and store them as reference points for new briefs.
- Use those examples to speed creative decisions and avoid reinventing formats that already convert.
Prompting Is A Defensible Skill
- Video generation will follow image generation but will scale rapidly; learning prompting now is defensible.
- Even if tooling is clumsy, prompting skills will be a durable competitive advantage.
Stack Winners Into Long Ads
- Stitch multiple winning ads together to create longer-form creatives and retest story flow.
- Rearrange clips to form a coherent narrative rather than naive back-to-back concatenation.
