Adam Singolda

Adam Singolda, the founder and CEO of Taboola, leads a powerhouse in content discovery, reaching over 600 million users daily. He dives into the intense competition for online attention and the rising dominance of Apple and Amazon as ad companies. The discussion highlights the limitations of current recommendation systems and the transformative potential of AI in advertising. Singolda also shares insights on the importance of long-term partnerships, particularly with Yahoo, and the cultural agility that fuels Taboola's growth.

Adam Singolda, CEO and founder of Taboola, shares insights into content discovery and advertising in the digital age. He discusses the evolution of publisher monetization and how AI is reshaping content personalization. The conversation highlights the balance between quality and relevance while navigating advertising strategies amid evolving market dynamics. Singolda also delves into Taboola's innovative approaches to performance advertising and the challenges of driving user engagement on publisher platforms.

Adam Singolda, Founder and CEO of Taboola, shares insights on the rapid evolution of digital media. He discusses how AI is reshaping audience discovery and publisher strategies. Singolda highlights the launch of USA Today’s Deeper Dive, its impact on news consumption, and the necessity for publishers to embrace chat-based interfaces. He emphasizes the importance of building trust with audiences and experimenting with AI to stay competitive. With unique perspectives from the forefront of advertising, he outlines the challenges and opportunities for media in the open web era.

Adam Singolda, founder and CEO of Taboola, discusses the company's journey as a powerful recommendation engine that enhances content discovery on major platforms. He shares how Taboola differentiates from giants like Facebook and Google, focusing on unique advertising strategies tailored for small businesses. Singolda also delves into Taboola's financial metrics and the challenges of navigating the evolving advertising landscape, emphasizing innovation, partnerships, and maintaining a strong company culture as keys to future success.

Adam Singolda, founder and CEO of Taboola and a former coder in Israel’s elite cyber unit, shares his intriguing journey in the adtech world. He reflects on the highs and lows of building Taboola, including innovative strategies like the guaranteed revenue model that reshaped publisher relationships. The conversation delves into the evolution of advertising from contextual to performance-based, the role of AI in this transition, and insights on mentorship and hiring for company culture. Singolda also discusses the future of ad tech, emphasizing the shift towards collaborative partnerships.