The Khanversation with Imran Khan Adam Singolda on Taboola’s Rise and Vision
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Apr 24, 2025 Adam Singolda, founder and CEO of Taboola and a former coder in Israel’s elite cyber unit, shares his intriguing journey in the adtech world. He reflects on the highs and lows of building Taboola, including innovative strategies like the guaranteed revenue model that reshaped publisher relationships. The conversation delves into the evolution of advertising from contextual to performance-based, the role of AI in this transition, and insights on mentorship and hiring for company culture. Singolda also discusses the future of ad tech, emphasizing the shift towards collaborative partnerships.
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Raising Seed at a Bat Mitzvah
- Adam raised his first $180,000 at a bat mitzvah through a connection from his mother.
- He pitched his idea to a skeptical angel investor who later became a key early supporter.
Beware Early Overfunding
- Avoid raising excessive capital too early as it can remove hunger and urgency to find a sustainable business model.
- Focus on building revenue and being an underdog to keep the entrepreneurial drive alive.
Struggle Before Breakthrough
- Taboola struggled for four years with no revenue and nearly shut down three times.
- The breakthrough came with introducing a guaranteed revenue advertising model in 2011, fueling rapid growth.