The Future of Ad Tech: Towards Strategic Partnerships

In this episode of The Khanversation with Imran Khan, Imranspeaks with Adam Singolda, founder and CEO of Taboola. From coding in Israel’s elite cyber unit to raising funds at a bat mitzvah, Adam recounts his unique path to building one of the largest adtech companies on the open web. He sharesthe highs and lows of Taboola’s early days, the pivotal moments that defined the company, and how he introduced a guaranteed revenue model that transformed publisher relationships. The conversation also explores Taboola’s publicjourney, recent product expansion into performance advertising, and Adam’s take on the future of the adtech industry.