"World of DaaS"
Taboola $TBLA CEO Adam Singolda - AI powered content discovery
Jan 21, 2025
Adam Singolda, the founder and CEO of Taboola, leads a powerhouse in content discovery, reaching over 600 million users daily. He dives into the intense competition for online attention and the rising dominance of Apple and Amazon as ad companies. The discussion highlights the limitations of current recommendation systems and the transformative potential of AI in advertising. Singolda also shares insights on the importance of long-term partnerships, particularly with Yahoo, and the cultural agility that fuels Taboola's growth.
43:48
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Quick takeaways
- Adam Singolda emphasizes the shift toward AI-powered content discovery, advocating for personalized experiences that transcend traditional search models.
- The podcast highlights the importance of establishing long-term partnerships in the digital advertising landscape to promote sustained growth and collaboration.
Deep dives
The Concept of Discovery in Content
The discussion revolves around the concept of content discovery, highlighting the need for platforms that guide users toward content they might not actively be searching for. This reflects a shift from traditional search engines that cater to users with specific queries to a model that fosters serendipity in content consumption. Adam shares personal anecdotes about experiencing this phenomenon, such as discovering music or Lego products that had always been available but went unnoticed. This illustrates the potential for businesses to create more meaningful user experiences by focusing on discovery rather than just serving known interests.
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