"World of DaaS" Taboola $TBLA CEO Adam Singolda - AI powered content discovery
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Jan 21, 2025 Adam Singolda, the founder and CEO of Taboola, leads a powerhouse in content discovery, reaching over 600 million users daily. He dives into the intense competition for online attention and the rising dominance of Apple and Amazon as ad companies. The discussion highlights the limitations of current recommendation systems and the transformative potential of AI in advertising. Singolda also shares insights on the importance of long-term partnerships, particularly with Yahoo, and the cultural agility that fuels Taboola's growth.
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Discovery vs. Search
- Adam Singolda built Taboola on the idea of content discovery, showing users things they haven't searched for.
- This contrasts with Google's model of showing ads based on known user intent.
Origin of Taboola
- Adam Singolda's frustration with finding something to watch on TV inspired him to start Taboola in 2007.
- He wanted to create a platform for serendipitous discovery, helping people find things they didn't know they were looking for.
Building Serendipity
- Start small and focus on a specific segment to build a company around serendipity.
- Taboola began with video discovery and gradually expanded to articles and sponsored content.