Scaling DevTools Adam Frankl returns to answer my TAB questions
Jan 9, 2026
Adam Frankl, a seasoned developer-marketing leader and author, returns to discuss the essentials for DevTool startups. He emphasizes the importance of defining the right problems for developers and shares insights on Technical Advisory Boards (TABs). Adam reveals effective interview techniques to surface developer pain points and how to synthesize findings using AI. He also highlights the challenges of maintaining TAB member enthusiasm and the significance of early user feedback in shaping products. Plus, he explores innovative ways to leverage long-form content and conversations for better outreach.
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Episode notes
Problem Framing Changes Adoption
- Framing the problem correctly changes buyer perception even when the product is identical.
- Adam Frankl shows that communicating 'software architecture' vs 'communicating architecture' flipped resistance into demand.
Interview Dozens Repeatedly
- Talk to dozens of target users in repeated, structured interviews rather than one-off chats.
- Capture and compare responses to build repeatable insights for product and messaging.
Ask The Magic Wand Questions
- Use the 'magic wand' question to surface core pains and priorities quickly.
- Follow with 'how would it change your life?' to reveal emotional value and urgency.
