Adam Frankl

Join Adam Frankl, a specialist in developer-facing startups, as he shares key insights from 120 interviews with developers. He stresses the necessity of understanding developers' challenges through direct communication. Frankl also emphasizes experimenting with marketing strategies, enhancing documentation, and focusing on unique product differentiation. Discover how overcoming fears in outreach and prioritizing effective presentation can significantly impact a DevTools project's success, all while highlighting the value of authentic engagement with the developer community.

Adam Frankl, a seasoned developer-marketing leader and author, returns to discuss the essentials for DevTool startups. He emphasizes the importance of defining the right problems for developers and shares insights on Technical Advisory Boards (TABs). Adam reveals effective interview techniques to surface developer pain points and how to synthesize findings using AI. He also highlights the challenges of maintaining TAB member enthusiasm and the significance of early user feedback in shaping products. Plus, he explores innovative ways to leverage long-form content and conversations for better outreach.

In a compelling discussion, Adam Frankl, a renowned author and partner at Alchemist Accelerator, shares why 2025 is an ideal year to launch a developer tool startup amid the chaos of AI-driven changes. He highlights that founders should focus on the problem rather than the product, emphasizing the importance of becoming an authority on specific challenges. Adam also advises utilizing social media strategically to build authority and engage with the developer community, while pointing out that enterprise clients are eager to invest in AI solutions.