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Modern Startup Marketing

213 - Top AI Use Cases For Sales and Marketing Teams in 2024 (Ryan Staley, Founder of Whale Boss)

Jun 3, 2024
Ryan Staley, Founder of Whale Boss, discusses AI tools for sales and marketing, value use cases, and concerns with AI. They also cover chat GPT, co-pilot, and leveraging AI for sales strategies. The podcast explores data analysis, prompts for insights, and AI applications in sales and marketing, emphasizing human oversight in decision-making processes involving AI tools.
42:57

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • AI tools like chat GPT can enhance sales productivity by automating non-selling tasks.
  • Analyzing sales call transcriptions with AI can provide valuable insights for marketing strategies and product development.

Deep dives

The Importance of Understanding Why Behind Marketing Decisions

Marketing plays a crucial role in go-to-market strategies, but it's essential to comprehend the reasons behind marketing decisions to gain clarity, make informed choices, and achieve desired results. Season four of the podcast delves into exploring the 'why' to bring clarity to the intricate world of early-stage startup marketing.

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