Bootstrapped Web Why is SaaS hard?
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Aug 30, 2024 Brian, known for 'One Month MVP' and his SaaS Clarityflow, joins Jordan, founder of Rosie, to discuss the challenges of building a SaaS business. They explore the journey to profitability and navigating the complexities of user engagement and conversion funnels. Brian shares insights from his pricing experiments, while both reflect on their first paying customers. They also touch on how AI is empowering non-developers to create software, reshaping the industry landscape and offering fresh solutions to longstanding business hurdles.
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Unexpected Paid Customers Arrive
- Jordan had paying customers for Rosie but was surprised to realize it only after the fact.
- He focused more on early funnel stages than on tracking conversions strictly this month.
Pricing Experiment Encouraged
- Brian's pricing experiment with Clarityflow initially seemed slow but August was an up month.
- He decided to extend the experiment another month before making changes.
Simplify Landing Page to Boost Conversion
- Use targeted landing pages tailored to specific customers instead of general homepages.
- Test minimal landing pages with just the hero section and call to action.