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Profit Tool Belt
How to Pivot your marketing and get the right leads with Thaddeus and Evan from HVAC Success Secrets: Revealed
Apr 30, 2024
Thaddeus and Evan from HVAC Success Secrets: Revealed share insights on pivoting marketing strategies and attracting quality leads. They discuss the importance of diversifying lead sources, effective lead tracking methods, timely responses to service calls, and the significance of prompt communication. The podcast also covers local marketing strategies, transformative experiences in the contracting business, and the necessity of continuous learning for business growth.
01:03:27
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Quick takeaways
- Adapting marketing strategies based on search trends like AC repair is crucial for business growth during economic changes.
- Maximizing lead conversion rates and customer engagement post-lead generation are essential for driving company growth and retention.
Deep dives
Marketing Shifts and Tracking Metrics
Amidst potential variations in the economy, the focus lies on understanding marketing shifts and tracking metrics to adapt proactively. By analyzing trends in search terms like AC repair or plumbing services, businesses can gauge market responsiveness. Tracking lead generation sources and response rates play a pivotal role in optimizing customer acquisition and maximizing conversion rates. Emphasizing the top of the business flow chart, where marketing stands as the key driver, highlights the critical need for marketing refinement during economic fluctuations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode