Effective Lead Generation Strategies for Contracting Businesses

This chapter delves into the importance of diversifying lead sources for contracting businesses to avoid reliance on low-quality referrals. It emphasizes attracting affluent leads, understanding the business side of running a contracting business, and the significance of digital marketing strategies. The hosts, specialists in the trades industry, share their experiences transitioning from selling knives to HVAC sales, highlighting the necessity of multiple lead sources and the math behind effective marketing.