#106 Josh Kaufman: Maximizing Our Locus of Control

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The book covers a wide array of topics including entrepreneurship, marketing, sales, negotiation, operations, productivity, and systems design. It is designed to provide a self-directed crash course in business, helping readers understand and analyze the fundamental elements that make every successful business function. The book emphasizes the importance of creating value, effective marketing, and delivering on promises, and it includes a recommended reading list to further enhance business knowledge.

This book is both a memoir and a writing guide. It details Stephen King's life, from his childhood and early writing endeavors to his struggles with addiction and his near-fatal accident in 1999. The book is divided into sections that cover King's life ('C.V.'), the nature of writing ('What Writing Is'), writing mechanics ('Toolbox'), his advice on the craft ('On Writing'), and his recovery from the accident ('On Living: A Postscript'). King offers practical tips on writing, including the importance of vocabulary, grammar, and style, as well as the need for consistent writing routines and ruthless editing. He emphasizes that good writing comes from within, driven by curiosity, wonder, and emotional honesty rather than commercial motives.

In 'How to Fight a Hydra', Josh Kaufman uses an allegorical story to explore themes of ambition, uncertainty, risk, and fear. The book serves as a guide for artists, entrepreneurs, and anyone facing daunting challenges, offering insights into perseverance and strategic planning. Through the metaphor of battling a Hydra, Kaufman encourages readers to confront their fears and pursue their ambitions with courage and determination.