Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business

Reclaim Your Time Without Sacrificing Your Business Success with Catryce Thompson [Ep 30]

Aug 13, 2024

Catryce Thompson, founder of Captured Media, shares her journey from influencer to supporting small businesses. She emphasizes the need for strong systems before outsourcing and discusses the nuances of hiring processes. Catryce highlights the importance of seeking inspiration beyond social media to fuel creativity while avoiding comparison traps. She suggests using tools to improve efficiency in social media management and advocates for coaching as a form of outsourcing, clarifying that leadership isn't a prerequisite for all entrepreneurial paths.

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ANECDOTE

From Influencer To Small Biz Support

Catryce recounts starting as an influencer in 2020, pivoting through coaching and social media work to found Captured Media.
She explains financial strain, program mismatches, and how those pushed her into agency work supporting small businesses.

ANECDOTE

Mastermind Misfit Led To A New Offer

Catryce shares being in a high-ticket mastermind that increased her debt and offered little practical help for implementing tasks.
That painful experience inspired her to create an affordable entry-level support option inside Captured Media.

INSIGHT

Coaching Outsources Decision‑Making

Coaching itself is a form of outsourcing because it outsources decision-making and strategy.
That reframes coaching as operational support, not just advice heavy programs.

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In this episode, I chat with Catryce Thompson, the founder of Captured Media, about outsourcing in small businesses. Catryce shares her journey from being an influencer to starting her own business support agency. We discuss the challenges of outsourcing and the importance of having systems and processes in place. We also discuss the challenges of hiring and outsourcing in business.

Takeaways:

Start with systems and processes when outsourcing in your business
Having a solid foundation of systems sets you up for success in outsourcing
Consider an entry point for business owners who are just starting out
Coaching can be a form of outsourcing decision-making processes Understanding what you're hiring for is crucial for successful outsourcing
Leadership is not a requirement for entrepreneurship; it depends on the type of business you want to build
Seek inspiration outside of social media to avoid comparison and find unique ideas
Invest in systems that automate processes like onboarding and content creation
Find trusted sources for help and advice in specific areas of your business

More about Catryce Thompson:

Catryce is a 20-something serial entrepreneur who is currently focused on scaling her small business support agency, Captured Media PNW. She’s based in Seattle, WA, but has worked with creatives and business owners all over the world. As a recovering workaholic, she aspires to help my fellow creatives and business owners reclaim their time while not sacrificing their business' success.

Connect with Catryce Thompson:

Website: https://capturedmediapnw.com/
Instagram: https://instagram.com/catrycethompson
Agency: https://www.instagram.com/capturedmedia.pnw/

Resources from this episode:

Ready to start building scalable systems in your business? Check out my free private podcast feed, Seven Figure Systems, where I share the biggest systems shifts you need behind the scenes as you scale from six to seven figures.

Download Now: systems-with-sam.ck.page/seven-figure-systems

Ready to start building scalable systems in your business? Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society.

Join us now: https://www.skool.com/the-systems-society/about

Connect with Sam:

Website: https://www.systemswithsam.com/services
Instagram: https://www.instagram.com/systemswithsam/
LinkedIn: https://www.linkedin.com/in/samwhiz/