Catryce Thompson

Catryce Thompson, founder of Captured Media, shares her journey from influencer to supporting small businesses. She emphasizes the need for strong systems before outsourcing and discusses the nuances of hiring processes. Catryce highlights the importance of seeking inspiration beyond social media to fuel creativity while avoiding comparison traps. She suggests using tools to improve efficiency in social media management and advocates for coaching as a form of outsourcing, clarifying that leadership isn't a prerequisite for all entrepreneurial paths.