251 Keep the Consumer Dissatisfied

Discover how consumer dissatisfaction has driven the automotive industry's growth by shifting from basic needs to a culture of consumption. Learn about William Durant's rise in the car business, his innovative strategies, and the eventual formation of General Motors. Explore the transformation of cars from luxuries to necessities, along with the challenges of theft and competition. Delve into Edsel Ford's leadership at Ford Motor Company, grappling with family dynamics and modernization amid economic pressures.