How I Built This with Guy Raz Love’s next chapter with Whitney Wolfe Herd of Bumble
26 snips
Oct 26, 2023 
In this engaging conversation, Whitney Wolfe Herd, Founder and CEO of Bumble, shares her journey as the youngest female founder to take a company public, all while adjusting to motherhood during a pandemic. She discusses the innovative ways Bumble adapted, incorporating video features to keep connections alive. Whitney explores the loneliness epidemic fueled by social media and her fascination with using AI to enhance love. She emphasizes the importance of inclusivity and the ethical integration of technology in relationships.
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Pandemic Pivot
- Bumble CEO Whitney Wolfe Herd feared for her company's survival when the pandemic hit, as its business model relied on in-person meetups.
- However, they quickly adapted by prioritizing virtual features like video calls and marketing them with virtual first dates.
Marketing Trends
- Businesses can leverage real-world trends for marketing campaigns.
- Bumble successfully promoted socially distanced dates with campaigns like "Your park. Our park."
Dating Apps Rise
- Dating apps are becoming the primary way people meet, especially within certain age groups.
- This is due to our digital-first lives and the difficulty of meeting people organically in real life.