How I Built This with Guy Raz cover image

Love’s next chapter with Whitney Wolfe Herd of Bumble

How I Built This with Guy Raz

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Bumble's Brand Vision and Social Advocacy

This chapter explores Bumble's strategic approach to branding, aiming to create an inclusive platform that fosters trusted connections. It discusses the importance of aligning public stances on social issues, particularly women's rights and racial justice, with the company's core mission. Additionally, the chapter emphasizes prioritizing customer feedback over stock prices to ensure long-term success and innovation.

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