Strategic Pre-Launch Approach

The pre-launch process for Clue involved extensive feedback gathering over a year to refine the product and brand. By engaging with early customers, Claudia Snow was able to test the Craft Coffee Concentrate and gather insights on packaging, branding, and pricing before the official launch. This approach included a 'soft launch' where sales began even with incomplete infrastructure, allowing for real-time operations practice and feedback collection. The insights gained led to significant adjustments, including a rebranding effort to emphasize their unique story and the introduction of sustainable packaging that appealed to customer preferences.