Shopify Masters Soft-launch Strategies That Lead to Immediate Sellouts
Jan 21, 2025
In this conversation with Claudia Snoh, co-founder of Kloo, a premium coffee concentrate brand, she shares insights from her journey with her Q-grader mother. They discuss the importance of mastering branding and customer feedback to shape successful product launches. Claudia reveals how soft-launch strategies and a year-long feedback process set the stage for their brand's success. She also emphasizes the need for authentic brand connections and leveraging social media to engage customers, all while navigating the competitive coffee market.
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Effective Survey Strategies
- Offer incentives like free products to encourage survey participation.
- Keep surveys concise, around 10-15 questions, to combat survey fatigue.
Branding Focus
- Focus on one key value proposition for your brand instead of trying to communicate everything.
- Repeat this core message consistently across all platforms to establish a clear brand identity.
Career Pivots
- Claudia Snoh transitioned from an opera career and consulting to the consumer space.
- Her experiences at McKinsey, Ruggable, and Glamnetic provided valuable skills and knowledge for founding Clue.