In this conversation with Claudia Snoh, co-founder of Kloo, a premium coffee concentrate brand, she shares insights from her journey with her Q-grader mother. They discuss the importance of mastering branding and customer feedback to shape successful product launches. Claudia reveals how soft-launch strategies and a year-long feedback process set the stage for their brand's success. She also emphasizes the need for authentic brand connections and leveraging social media to engage customers, all while navigating the competitive coffee market.