Entrepreneurial Thought Leaders (ETL)
Debbie Sterling (GoldieBlox) - Empowering Girls with STEM
Jul 29, 2020
In this engaging discussion, Debbie Sterling, founder and CEO of GoldieBlox, shares her journey in empowering girls through STEM-focused toys. She reveals the challenges of breaking into mainstream retail and the innovative strategies that helped her company thrive. Debbie emphasizes the importance of collaboration over isolation, reflecting on a transformative Super Bowl campaign that heightened awareness for girls in engineering. Highlighting the need for diversity in STEM, she also discusses the impact of partnerships and media on inspiring young girls.
46:42
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Quick takeaways
- Debbie Sterling's journey with GoldieBlox emphasizes the importance of adapting strategies in response to challenges while promoting STEM engagement for girls.
- The podcast highlights the impact of open collaboration and community involvement, leading to significant marketing successes like winning a Super Bowl ad spot.
Deep dives
How Personal Experience Shapes Business Vision
The founder of GoldieBlox shared her journey, illustrating how personal experiences informed her vision for the toy company. Initially, she had a grand plan to disrupt the traditional toy market, specifically targeting the pink aisle dominated by stereotypical girl toys. However, as she learned from her experiences, she recognized that the path to achieving her goals was non-linear and fraught with challenges. This realization led her to adapt her strategy, focusing not just on product distribution, but on inspiring young girls to engage with STEM fields.
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